Different grades of products, can apply different packaging

So, how should be in the cosmetic product packaging, make their own characteristics? Yu plastic packaging based on years of experience in product application, long-term psychological research on consumers, that the most important thing is:According to the different grades, to choose the appropriate materials as well as colorsThe

As far as the products of professional theaters are concerned, product positioning is generally in accordance with the low, medium and high, three grades. The launch of packaging with personality. In the color, packaging materials with the launch of the grade, more likely to be accepted by consumers.

For example, for low-grade products, refillable packaging can be introduced, utilizing environmentally friendly and recyclable materials. In terms of color selection, light tones such as silver, white and pink can be used. And the material can be plastic aluminum tinfoil.

In the middle and high-grade products, the material should be used in environmental protection glue, biodegradable glue or recycled paper. The color can be chosen from the color of kraft paper, light color, white and so on. If the use of environmentally friendlyColor Cosmetic PackagingIn other words, the product appears to be more of a big brand. As the plastic lipstick case supports environmental protection, it is very helpful to enhance the brand's reputation.

Going to the daily line of products, more emphasis on the end of the sales. Then, the packaging of the product needs to make some changes.

mid-to-low-range positioning

Then, the packaging is made of transparent recycled rubber or glass. Transparent material will make the product has the effect of transparency, visibility, this part of the consumer is very much in need of intuitive consumer guidelines, so can guide the consumer preconception of the consumer psychology, so that it is easier to reach a deal.

medium-to-high-end positioning

It needs to be made into a more sophisticated outer packaging. The material of these products can then be made of frosted glass or ceramic. The appearance has a hazy feeling. The color of this material is off-white, porcelain white, so that consumers feel that there is a grade, after buying the product will feel that the product has value.

Extra high grade positioning

Extra-high-grade products such as some of the market contains high-tech products, quality is more targeted. The price will go to more than 1,000 yuan, these products can be packaged with some of the materials with a space effect. Such as vacuum or special type of packaging. Color with gold, silver, but also set some paintings. And the material can be enameled material, and cloisonné, crystal and so on. These product packaging, from the appearance of the consumer can let the consumer feel that this is a reliable quality products. Although this is just a kind of psychological implication, but enough to say is that the packaging materials have indeed been used to the sense of value of such a high material, then it is contained within the high-tech components, must be able to make people achieve better results.

Outer packaging design, should have Chinese characteristics and forward-thinking consciousness

Nowadays, many domestic product packaging, like to use avatars, and signatures. This was once very popular abroad. Unfortunately, it is now out of fashion. In fact, the product packaging not only catch up with the trend, but should be beyond the trend, and to put the vision after fifty years. Now we know the Chanel perfume, and other perfumes, packaging in the decades before the design out, and now it seems that the same sense of the times also lead the trend. Again, such as LANCOME (Lanc?me) from the beginning of the rose as a symbol of their products, and now as long as the user sees the rose on the packaging to understand its fragrance and the ingredients it contains the essence of the rose. This is very worthy of domestic enterprises to learn.

In fact, what we need to do now is to use consciousness to guide consumption, not just limited to strengthening consumption. For example, the foreign Anna sui, which is a perfume brand for many years. And consumers only need to through the packaging, will be able to understand: this is a full of sweet perfume. Its pink series of colors shows that as long as the brand is using this perfume, it is a sweet girl.

Hélène (HR) has amascaraThe golden color of the packaging makes the product look plump and long, which is unforgettable. This kind of packaging can give the consumer a kind of psychological implication: as long as the use of this product, you will be able to get the effect of slenderness and plumpness. At the same time, the quality of the product is such that it can achieve this effect. Consumers will be able to generate a sense of value by using this product.

Now on the market launched a number of cosmetic products containing Chinese medicine ingredients, these products a big shortcoming is that the external packaging used in a very foreignized effect. In fact, since it is the use of our country's national essence - Chinese medicine products, should be used with Chinese characteristics of the external packaging. For example, the color can be completely bold to use red, bright yellow, dark blue.

Sure, there are a lot of product packages that use Chinese features. But many of them turn out to be failed packaging as well because of poor color matching, and there's no shortage of examples of this.

In fact, China has thousands of years of accumulation of color and decoration, many elements can be applied. Since the product is from China, it should reflect the Chinese characteristics on the packaging, not only make people have the desire to buy, but also can be collected as a souvenir after use. When foreign tourists come to China will also want to buy as a souvenir, then this product packaging will be a success. And how to do this step, which can be required to think about the industry.